As consumers spend more time using the internet and less time with other channels – advertisers are also forced to follow this trend. The ads have to be there where the eyeballs are. Unfortunately, digital marketing is not as simple and straight forward as traditional marketing. Digital marketing is best done in-house and cannot be outsourced to a digital marketing agency for various practical reasons. This is the reason that digital marketing experts are sought after all over the world right now and the demand for such candidates will only go up in the future.
If you have a marketing background and want to become a digital marketing expert; you may be wondering which is the best way to go about it. There are several courses on digital marketing which are being offered as workshops, online courses and one-on-one coaching programs.
There are even MBA programs with specialization in digital marketing such as this one: NYU Stern MBA Digital Marketing. There are certification exams such as HubSpot Inbound Marketing certification program and Google Adwords certification. But does attending all these courses and getting all the certificates make you a digital marketing expert? The answer is a big NO. It may help you learn the fundamentals and even some advanced concepts in digital marketing but it does not make you career ready for a position like Digital Marketing Manager. Digital marketing expertise comes with digital marketing experience.
The best way to become a digital marketing expert is to start practicing digital marketing from today. The best thing about digital marketing is that you can start doing it at a very small scale. All you need is a computer, an internet connection and a small amount of money to play with. You can learn digital marketing by applying the concepts in your own mini-project. Here are the things you can do right now:
Applying Digital Marketing on a Small Scale
Choose a topic you are passionate about and start a blog about it. Cost: Approx $50 per year for domain and hosting.
Learn a little about SEO and write SEO optimized articles in your blog.
Install Google Analytics tracking code and see if you are getting some traffic to your blog. Explore Google Analytics.
Open an Adwords account and do some keyword research to see what people are searching for in Google to find information on the topic you are blogging about.
Write more articles and publish on your blog.
Open a Facebook page dedicated to your blog (apart from your personal page) and share the articles on your Facebook page.