A British film company is hoping to revolutionise the way independent productions are made by appealing to the public to finance its next movie.
Vertigo Films, which has built up a cult following with releases such as Human Traffic and The Business, based around aspects of youth culture, plans to raise the money to make its film Outlaw from fans of its earlier movies.
The innovative funding mechanism will be launched today through the company's website. It is thought to be the first time a British cinema release could be entirely funded by filmgoers.
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