"Mistakes in business are unfortunate but inevitable. Usually, they’re relatively minor and should be ignored after they’re corrected and you learn any lesson they contain. Some errors, however, can have a significant effect on your revenue, such as mistakes with your digital marketing. Here are four major digital marketing blunders that you can prevent.
Moving Without a Plan
The digital marketing landscape isn’t uncharted and unruly like the Wild West, but it does require a well-thought-out plan for entry and continued participation. The nature of digital marketing changes frequently, often in major ways, such as when Google revamps its search algorithms and it is suddenly more difficult to achieve good search rankings. Digital marketing also differs significantly enough from traditional marketing in print media that it requires a separate approach.
Before undertaking digital marketing, devise a plan for creating, executing, and assessing the effort. Work with your internal experts or your outsourced partner to make this plan as detailed and accurate as possible, taking into account the advantages of the digital environment and the areas where issues might occur.
Misunderstanding Your Audience
Demographic data, client personas, and other profile data can reveal a lot about your current customers as well as your ideal client. But as you move to apply this information, make sure it reflects an actual understanding of your customers and target market and how you can serve them.
Take advantage of all avenues available to you to obtain insight into your audience. Look to studies and observations of actual customer behavior to see what motivates them to buy your products and services and how they use them once they are acquired. Ask sales staff and others who make direct contact with customers how customers react, what they ask for, and what they need.
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