Digital Storytelling Requires Synergy Between SEO and PR

Did you know that as many as 93 percent of online experiences in 2016 began with a search engine? And because 94 percent of those searches started on Google (for mobile users), the Californian tech giant could quite easily become the sales team that drives your business. In this world where digital storytelling is all about including the right keywords so that an organisation’s brand story stands head and shoulders above the clutter, is public relations working in synergy with SEO to maximise an organisation’s visibility?

Amazon discovered how to do this a decade ago when it used a strong SEO strategy to establish a stronger online presence than all its brick-and-mortar rivals. In India, test prep company Online Tyari used the same SEO approach to build its brand, reaching 5 million users and establishing its complete domination over this market.

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