olor is an important part of almost any design. Whether you are a fan of bright, bold hues or prefer a more minimalist black and white, how you use color can have a great impact on the overall design.
One way to use color to make a statement is with a design that incorporates a color overlay. This means that you cover an image or video with a semi-transparent colored box. The effect can add meaning to an image, bring attention to a design and help you make most of limited art choices.
Today, we’re going to look at a variety of color overlays to serve as a bit of inspiration for creating your own.
Try a Gradient
Gradients are cool again. They also make a great (and eye-catching) option when you want to work with a color overlay.
What’s particularly nice about a gradient is that you can work with a couple of colors –think about your branding here – or use a single color to create focus. Bright pairings can help draw users into the design and give images some spark.
Much of this trend can be linked back to Spotify, which started using gradient and duotone overlays to highlight playlists. The color gave new life to images that users were used to seeing (press photos of musicians).
This is a concept that’s easy for you to replicate as well.
Pick a photo.
Create a gradient with brand colors.
Solid Colors Set a Tone
A solid color overlay can be just as striking as a gradient pattern, but often has more of a distinct meaning that can be associated with color choice. Consider a sepia overlay, for example. It immediately stirs feelings of old times and history.
The same can be said of selecting a trendy color choice. By using one of the bright, saturated colors associated with flat or material design, you can evoke feelings of modernism or high-fashion.
When using a single color as an overlay, think about the degree of saturation and transparency of the color. These elements can add meaning as well. Heavier color combinations – less transparent and more saturation – put more focus on the color itself than the image behind it. Lighter, more subtle combinations put more focus on the image.
Consider Dark or Light
You don’t always have to use a color per se to create an overlay. Sometimes it can be black, white or gray. Using these tints and tones can really change the mood of a project.
As you would likely expect, darker overlays create a moodier environment. Lighter overlays are associated with fun. Another contribution factor when it comes to these feelings and black and white is the image itself. How does it work with the tint or tone? Do the image and color and messaging work together?
Call me Ish (above) uses a white overlay to help bring focus to the words on the screen on top of a black and white photo. But notice the expression on the photographer’s face: He is smiling in a wide grin. The color and photo combination are inviting and make you want to interact with the photographer, and possibly even hire him for a job.
Opt for High-Contrast Images
When planning for an image overlay in a design project, the composition of the photo (or video) is important. A bland image will leave you with a bland color overlay result. You’ll get the best results if you start with a photo with a lot of contrast with dark and light spaces in the image.
If your image does not have enough contrast, consider adding contrast in photo editing software or picking another image. Otherwise, the image effect might fall flat.
There’s another trick to achieving this effect is to start with a black and white photo. Particularly for beginners, it can be easier to see and enhance contrast in a black and white image. Just Actions provides a great example of a black and white image next to images with color overlay. (Plus, it is a cool effect to pair images with no color and brightly colored contrast.)
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